About Us

The WA Business Sales team collaborating around a table during a client meeting

Helping WA Businesses Sell, Grow, and Succeed

At WA Business Sales, we believe that an intimate understanding of the local market and economy is crucial to delivering the best results.

Our team has over 40 years of combined experience in finance, business ownership, sales, and business valuations, helping hundreds of satisfied customers buy and sell businesses across Western Australia.

We pride ourselves on providing service and results of the highest order, so whether you’re looking to buy, sell, or grow your business, trust the team at WA Business Sales.

Credibility

Trusted, Accredited, and Experienced

WA Business Sales & Valuations is a full-service Business Broker and Registered Business Valuer. We specialise in Sales, Valuations, and business Advisory services across Western Australia. Our team holds the following industry-recognised credentials:
Certified Practising Business Broker (CPBB) accreditation
Registered Business Valuer (RBV) accreditation
Australian Institute of Business Brokers (AIBB) member
Our Team

Meet the Experts Behind WA Business Sales

Reece O’Sullivan

Director | Business Broker
Reece O’Sullivan, Director and Business Broker at WA Business Sales

Rajiv Rajan

Franchise Specialist

Our Approach

We work closely with every client to understand your goals, your business, and your market. Our hands-on, transparent approach ensures you feel confident at every step of the process — from valuations to advisory services and business sales

Business owners meeting with WA Business Sales brokers in Perth

Book a Call

Complete the form to request a free, no-obligation call with Reece to discuss your business goals and see how we can help.

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Reece O’Sullivan

Director | Business Broker

Reece’s work history spans over 20 years in banking and finance, before moving into small business ownership, having owned multiple businesses over the years.

Having been involved in the sale and negotiation of over 100 businesses, Reece has a depth of market-based experience enabling him to undertake business valuations and appraisals across all industries.

He holds a full Real Estate License in Western Australia, a Diploma in Real Estate Management, and comprehensive Public Liability Insurance.

Reece is a member of The Australian Institute of Business Brokers, a Certified Practising Business Broker (AIBB), and a Registered Business Valuer (RBV). He is also the current Chairman of the Western Australian chapter of the AIBB.

Reece O’Sullivan, Director and Business Broker at WA Business Sales

Rajiv Rajan

Franchise Specialist

Rajiv work history spans over 20 years in banking and finance, before moving into small business ownership, having owned multiple businesses over the years.

Having been involved in the sale and negotiation of over 100 businesses, Reece has a depth of market-based experience enabling him to undertake business valuations and appraisals across all industries.

He holds a full Real Estate License in Western Australia, a Diploma in Real Estate Management, and comprehensive Public Liability Insurance.

Reece is a member of The Australian Institute of Business Brokers, a Certified Practising Business Broker (AIBB), and a Registered Business Valuer (RBV). He is also the current Chairman of the Western Australian chapter of the AIBB.